Search Engine Optimization

0 comments Thursday, July 21, 2011

Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

An internet Marketing strategy, SEO considers how search engines work, what people search for, the actual search terms into search engines are preferred by their targeted audience.

SEO helps the search engines recognize your relevance to specific keyword that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.

Some of the SEO techniques are:-

1. Domain and File Names
2. Keyword Phrases
3. Keyword Density
4. Bad Techniques
5. Title and Meta Description Tag
6. Meta Keywords Tag
7. Author and Robots Tags
8. Quality Content
9. Quantity Content
10. Avoid Dynamic URLs
11. Frames
12. Changing Content
13. Site Map
14. Site Themes
15. Site Design
16. Separate Content and Presentation
17. Robots.txt File

Leaving out any of the items on the list of SEO Techniques can result in your page not getting as high a search engine results position as it could.